*Starbalm

*Starbalm

A bold, astrology-inspired identity for an otherworldly skincare brand. Built around ritual, softness, and self-expression. Starbalm invites users into a universe of plant-powered care and cosmic confidence.

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Close-up of a woman with her finger touching her lips, and a star-themed balm tube labeled 'Star Balm' on the side with the slogan 'Kiss My Astra' in the foreground.
Instagram post showing STARBALM lip balms with space-themed packaging and marketing captions about their galactic-inspired flavors and lip scrubs.
Two boxes of Star Balm lip balm with astrology-themed packaging against a starry night sky background. The left box features a green star and the text 'Kissed by Meteoric Mint,' while the right box features a purple star and the text 'Kissed by Cosmi
Two white boxes of lip balm labeled 'Star Balm' with constellation line art and star icons, with a night sky background highlighting stars.
A folded paper packaging for Star Balm, a herbal lip balm, with celestial-themed design elements including stars, planets, and an arrow, featuring ingredients like shea butter and coconut oil, and promoting cosmic confidence.
A tube of skincare product labeled 'Star Balm' with a celestial theme, featuring a star, an arrow, and text 'Kiss My Astra', placed on white and black starry backgrounds.
A white tube of 'Star Bath' acne clarifying cream with black text, lying on a dark speckled surface with a purple cap nearby.
A boxed set named Sting Balm with illustrations of lips, stars, and arrows, featuring celestial theme packaging in black and white with a lavender label.
A black card with white text and illustrations reading "SB KISS MY ASTRA" and symbols of a star and arrow; a letter with handwritten text, mentioning Starbalm, cosmic beauty, and self-care, placed on a purple background with a white feather illustrat
A star chart with four constellations, each represented by a circular badge with motivational and celestial-themed text, connected by white lines on a lavender background. The badges read: 'KISS MY ASTRA.', 'I MANIFESTED THESE LIPS. (BUT STARBALM HEL

Starbalm

Brief
Starbalm is a skincare brand that fuses astrology with natural beauty - launching with a line of hand-blended lip balms powered by plants. The brand needed a bold, but yet soft, identity that celebrates self-expression and the magic of being inbetween.

Solution
The visual identity balances softness and edge: a dual-type system blends celestial charm with apothecary clarity, nodding to the hand-crafted, botanical formula. A moody, space-inspired colour palette is paired with tactile copywriting that speaks like a horoscope - inviting users into a world of ritual and self-expression. The custom constellation-lips illustration anchors the brand in a visual universe of its own. Taglines like kiss my astra and skincare from another dimension give the brand a voice that’s irreverent, magnetic, and rooted in modern mysticism.

Outcome
The final identity is confident, concept-driven, and full of personality - a brand that feels both elevated and unexpected, made to connect with those who want their skincare to mean something. It brings together cosmic visuals and thoughtful details to create a beauty experience that’s anything but surface-level.