*SNAP!

*SNAP!

A bold, flavour-charged identity for a modern chewing gum brand. Built around energy, freshness, and attitude, SNAP! brings a burst of personality to every chew — a brand made to pop with colour, confidence, and fun.

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Colorful packaging for Snap! flavored chewing gum, featuring cartoon character and logo with bright blue, green, and white background.
Three young people standing outdoors, blowing bubble gum bubbles, with a graffiti background and a bright green splash. A logo in the bottom right corner features a cartoon gum mascot with the text 'BLOW IT. SNAP IT. DO IT.'
A black and white photo of a group of smiling women, with one woman in the foreground blowing a pink and purple bubble gum bubble, surrounded by colorful graphics and text including the words 'Snop!', 'PLAY', and 'New! Berry Blast'.
Colorful packaging with cartoon dancing chewing gum characters and fruit illustrations, labeled Tropical Zing, Ice Snap, Apple Zap, and Berry Blast, with a central logo reading SNAP! CHEWING GUM.
Collection of colorful candy or snack packages with playful character illustrations and descriptive text, including labels like 'FROSTEE,' 'BLITZY,' 'SNAPPY SNAP,' 'PINA PAPA,' and 'CRACK,' each with specific flavor profiles and attributes.
A person holding a smartphone displaying an Instagram profile for a brand called Snap Gum, with various posts related to bubble gum and toys, against a bright blue background with the repeated word 'SNAP!' in large outlined letters.
Two bucket hats, one yellow with a pineapple and chewing gum logo and text, and one white with "SNAP!" logo and a blue snack character, are placed in front of a bright green abstract shape against a background with purple outline text reading "NEW MA
Blue resealable bag of Snap gum with green and purple branding, featuring colorful illustrated fruit and mascot, and displaying various collectible cards inside.
Colorful boxes of Bubble and Snap bubble gum on a light gray background with green abstract lines.
An illustration of a woman with a bubble gum bubble covering her face, with a background featuring the words 'TROPICAL' repeatedly. There is a small cartoon character at the bottom right holding a piece of chewing gum, along with the text 'SNAP! CHEW

SNAP!

Brief
SNAP! is a fun-forward chewing gum brand for young adults who crave bold flavours, playful packaging, and eye-catching design. The brand needed an identity that was maximalist, expressive, and impossible to ignore — whether on the shelf or in your pocket. SNAP! celebrates big flavour, personality, and the excitement of collecting and swapping with friends.

Solution
The visual identity blends bold, flavour-packed colours with energetic illustrations and playful typography to bring SNAP! to life. Each flavour has its own mascot and collectible card, complete with powers and quirks, while a rare ‘Snappy’ mascot adds a fun, exclusive element. Grainy textures, dynamic layouts, and bursting flavour graphics give a nod to the bold, playful aesthetic of 90s corner-shop treats, making the packaging feel nostalgic yet fresh. Every detail is designed to make SNAP! lively, collectible, and full of character.

Outcome
The final identity is expressive, bold, and packed with personality — a brand that feels both contemporary and nostalgic. SNAP! captures the fun-forward spirit of 90s gum culture while delivering modern, playful packaging and collectability. Every chew, every pack, and every card sparks excitement, making the brand feel like a pocket-sized throwback with a bold, flavour-packed twist.

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