*Mud + Stone

*Mud + Stone

A grounded, organic identity for handcrafted homewares - inspired by the textures and movement of clay and stone. Soft, earthy, and beautifully minimal, the brand reflects the warmth these pieces bring into everyday spaces.

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Stacked white handcrafted pottery bowls with text overlay that reads 'Born from the earth crafted for you mud + stone handcrafted pottery'.
Silhouettes of various objects arranged in a pattern on a gray background, including vases, cups, and decorative shapes.
Sign and tote bag for Mud + Stone, a handcrafted pottery business. The sign is mounted on a wall, featuring the business logo of a stylized sun rising over a pot, with the text 'Mud + Stone Handcrafted Pottery.' The tote bag held by a person displays
Storefront window advertising handcrafted pottery, dinnerware, home decor, and planters with the name 'Mud + Stone' and a logo of a mud pot with a sun.
Packaging of handcrafted pottery products with a logo of a bowl and plant sprout, featuring a minimalist design with black, white, and kraft brown colors.
Stacked dark grey ceramic planters with a dark background and a round logo above with a minimalist illustration of a bowl with a rising sun and the text "CATERED FOR YOU - MUD + STONE - BORN FROM THE EARTH". Text at the bottom reads "DINNERWARE | HOM
A woman with hands covered in clay holding a ball of clay, with a semi-transparent overlay of white icons of a bowl, a doughnut, a cup, and a vase, along with the text 'Born from the earth - crafted for you' and 'mud + stone.' The background features

Mud + Stone

Brief
Mud + Stone is a homewares shop specialising in handcrafted pottery, planted goods, and decor that brings warmth and texture to everyday living. They needed a brand that captured their organic, rustic roots while maintaining a clean, minimal aesthetic - something that felt grounded and artisanal, yet modern and refined.

Solution
The identity balances movement and structure through a custom typographic system: a fluid, soft typeface evokes the form and feel of wet clay, paired with a more solid, stone-like font for contrast. A palette of muted earth tones and soft neutrals brings a sense of calm and warmth, while the logo - a rising sun emerging from a stack of clay pots - symbolises the quiet joy and natural beauty these pieces bring into the home. Custom product icons add a handcrafted touch and help showcase the variety of offerings in a cohesive, visual way.

Outcome
The final brand identity is warm, grounded, and quietly elegant. A refined visual system that reflects the care and craftsmanship behind every piece. It brings Mud + Stone to life in a way that feels both artisanal and contemporary, just like the homes it’s made for.