*Kindrove

*Kindrove

A nurturing, character-driven identity for a childcare brand focused on emotional growth. Kindrove brings playfulness and purpose together - building a world where empathy, creativity, and resilience come to life.

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Two children play together in a cozy bedroom with colorful wall decorations and a canopy bed. Overlaid are playful, pastel-colored stickers with text reading "Welcome to Kindrove" and "Where kindness is just the beginning."
Various colorful logo designs for Kindrove daycare, with slogans emphasizing kindness as the beginning, featuring pastel colors and playful fonts.
Set of five colorful cards with cartoon illustrations of various characters, each representing a trait of a kind heart: Blinky the Star for Confidence, Sage the Leaf for Empathy, Rollo the Pebble for Resilience, Cora the Heart for Kindness, and Skye
Child holding a colorful chart titled 'The 5 Traits of a Kindness Heart' with a weekly schedule of symbols marked with 'K' for kindness, surrounded by wooden toys and blocks.
Open laptop on a desk displaying an email draft with a logo of 'Kindlove' in the bottom left corner and contact information of a daycare director in the bottom right corner, next to a smartphone.
Business cards for Kindrove Daycare, showcasing the logo with colorful abstract faces in the background. The cards include contact information for three staff members: Sophie Lane, Henry Taylor, and May Newbury, with titles and email addresses.
Two children sitting on the floor playing with colorful blocks, with a business card for Kindrove daycare visible nearby.
An open rectangular metal lunchbox with a yellow rim and a colorful, abstract design on the outside, containing two blue plastic food trays inside.
A blue lunchbox and a purple backpack with the brand name 'Blinky' and 'Kindrove' printed on it, and a star character illustration.
School desk with a cubby label that says 'This Cubby Belongs To' with space for a name, surrounded by organized school supplies including scissors, markers, pens, and notebooks.
Stickers with various smiling cartoon shapes including a star, cloud, heart, and speech bubbles, with the words "KINDROVE" in the center and a circular message, "Where kindness is just the beginning." Person wearing Kindrove t-shirt in background

Kindrove

Brief
Kindrove is an early childhood brand rooted in emotional learning - where children grow through kindness, play, and imagination. The brand needed a visual and verbal identity that would feel both safe and spirited: a space for little minds and big feelings, guided by care, connection, and creativity.

Solution
The identity centres around gentle boldness - soft shapes and rounded typography convey protection and warmth, while character illustrations bring key traits like empathy and confidence to life. The logo subtly shelters its letterforms, with curved arms of the “k” and “r” cradling the “i” and “o” to symbolise emotional support. A palette of playful but muted tones reflects calm joy, while whimsical shapes and character mascots (like Cora the heart and Blinky the star) help personify the brand’s emotional values. Taglines and tone are gentle but empowering and designed to speak to both children and the caregivers who nurture them.

Outcome
The final identity is thoughtful, expressive, and full of heart. By blending emotional storytelling with intentional design, Kindrove becomes more than a daycare: it’s a place where little ones learn how to be kind, confident, and creative.