*Golden Goods

*Golden Goods

A brand identity that captures the nostalgic charm of small-batch lemon curd made with sunshine, care, and coastal simplicity. Bright, buttery, and full of joy - just like the first jar.

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A product label and packaging for Golden Goods, featuring a hand-drawn lemon tree with yellow lemons, and text that reads 'Golden Goods, a spoonful of sunshine.' The packaging also states 'homemade lemon curd from the English coast,' with a light blu
A collection of illustrated items including a lemon tree in a vase, a house-shaped structure with yellow and white stripes, a lemon with a leaf, and a checkered cloth, with handwritten words "Love" and "Sarah xx".
Label for homemade lemon curd showing ingredients like lemons, sugar, eggs, butter, and salt, with a note about love and sea air, on a blue and white checkered background.
A jar of homemade lemon curd labeled 'Golden Goods' with a tree illustration, sitting outdoors on a wooden surface against a cloudy sky and grassy field background.
A jar labeled "Golden Goods" with a homemade lemon curd inside, placed outdoors on a beachside with dunes and a cloudy blue sky in the background.
Two recipe cards from Golden Goods featuring Sarah's Lemony Layered Yogurt Parfait and Sarah's Zesty Lemon Curd Biscuits, placed on a fabric with lemons in the background.
A collage of two Instagram posts by goldengoods from southeast England. The first shows a kitchen scene with lemons, a bowl of lemon curd, and a half-cut lemon on a checkered cloth. The second features a striped beach chair on pebbled ground with the
A group of friends sitting on a beach blanket, holding coffee cups, with a round cake topped with blueberries in front of them. The photo is tagged with "Golden Goods," highlighting a theme of sharing and enjoyment.
A blue gingham tote bag with a tree and lemon design resting on a wooden chair, and a letter with a drawing of a beach hut and a message about Golden Goods on a yellow background.
Packaging and presentation of Golden Goods homemade lemon curd from the English coast. The packaging includes jars of lemon curd, decorative paper with yellow lemon and checkered patterns, and a white box with handle, all featuring the Golden Goods l

Golden Goods

Brief
Golden Goods began with a single jar of homemade lemon curd - a bright, buttery gift made in Sarah’s seaside kitchen. As the curd's popularity grew, so did the need for a brand that captured its small-batch charm, sunlit warmth, and irresistible, joyful flavour.

Solution
The identity draws from nostalgic pantry goods and coastal simplicity, using soft vintage tones, hand-drawn accents, and elegant typography. The design feels lovingly homemade but polished, with a focus on the golden glow and slow-made quality at the heart of the brand.

Outcome
The final brand brings Golden Goods to life with warmth, sweetness, and just the right touch of whimsy - a visual system that feels as comforting and delightful as the curd itself.