*Echo Canyon Ranch

*Echo Canyon Ranch

A brand identity for an eco-conscious retreat rooted in land, animals, and connection. Inspired by Western Americana, the design balances rustic warmth with modern simplicity.

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Logo for Echo Canyon Ranch featuring four green icons: a bird, a sun, a sprout, and a horse's head, with the ranch's name and tagline.
Various logo designs and symbols for Echo Canyon Ranch, including stylized text, a tag, a framed image of a bird, sun, plant, and horse, a circular logo with a rope border, and a cowboy boot with a plant design.
Billboard advertising Echo Canyon Ranch with messages: 'In harmony with land and life,' 'Rest. Reconnect. Regrow,' featuring images of desert landscape, a woman resting, horses at sunset, and cattle grazing.
Decorative tags with the logo 'EC Ranch' hanging in an indoor patio of Echo Canyon Ranch, with furniture and plants in the background
A graphic of a boot with a sun, hills, a plant, and the initials 'Ec' on a light background, along with the text 'Our roots are in regeneration, our heart is in reconnection.'
Promotional materials and a brochure for Echo Canyon Ranch, including an envelope, postcards, a key, a pen, and an open brochure showing a desert landscape. The branding emphasizes harmony with land and life.
Laptop on a poolside lounge with a webpage for Echo Canyon Ranch, showing text and images of desert landscape, interior rooms, and outdoor scenes.
A beige polo shirt with dark gray accents on the collar and sleeves, displaying the logo 'Echo Canyon Ranch' on the left chest area, set against a background with a repeating phrase 'In harmony with land and life in harmony'.
Three smartphones displaying images and text related to Echo Canyon Ranch, regenerative farming, and farm-to-table experience, with backgrounds featuring interiors, a table setting, and a person riding a horse outdoors.
Promotional image for Echo Canyon Ranch featuring brochures with information about regenerative farming and native planting practices, with a desert canyon landscape in the background.

Echo Canyon Ranch

Brief
Echo Canyon Ranch is an eco-friendly retreat rooted in regenerative farming, animal care, and conservation. The brand needed to convey its commitment to sustainability and its deep connection to land, animals, and people - all while feeling adventurous, warm, and welcoming to modern eco-conscious travellers.

Solution
The identity blends organic earth tones and vintage textures with clean, modern lines to create a look that feels both timeless and grounded. Custom illustrations inspired by Western Americana link the animals, landscape, and ethos of the ranch, evoking a strong sense of place. The design balances rustic charm with a contemporary edge, honouring the land while remaining accessible and fresh.

Outcome
The resulting brand system feels cohesive and soulful, adaptable across packaging, signage, and digital platforms. It positions Echo Canyon Ranch as a purpose-driven destination - inviting, ethical, and distinctly rooted in the spirit of the American West.