*Coucou!

*Coucou!

Inspired by “little pearls of sweetness,” this identity blends minimalist illustrations — from a chic French girl in a beret to buttery croissants and colourful macarons — with a whimsical palette of pinks, blues, and reds. A sweet, modern twist on classic patisserie style.

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A pink poster for a French patisserie named 'Coucou', featuring a line drawing of a woman holding a croissant, wearing a beret and striped shirt, with playful red text and a tagline 'Little Pearls of Sweetness'.
Colorful abstract illustrations of various baked goods, including a pink cupcake, a light blue croissant, a dark blue hot dog bun, a blue bundt cake, and a red cinnamon roll.
A small fruit tart topped with whipped cream and fresh berries, including strawberries, blueberries, and a raspberry, served on a white plate with a straw-colored napkin underneath.
Pink macarons with the word 'Coucou!' written over the top, and 'FRENCH PATISSERIE' label at the bottom, set against a background of vertical blue and light blue stripes.
The image shows packaging and promotional materials for a bakery called 'Coucou!' featuring illustrations of a woman in a striped shirt and hat. The packaging contains croissants, and the promotional cards include a chance to win a free pastry by sel
Aboard a wooden frame sign outside a French pastry shop called "Coucou!" featuring a minimalist illustration of a croissant and the text "Little Pearls of Sweetness".
White paper bag with blue handles featuring a croissant illustration and the words "Sweetness Awaits" and "Bonjour! French Patisserie" in red, alongside three pink macarons on a blue surface against a light blue background.
Pink and white striped background with red handwritten text 'Coucou!', smaller red text 'FRENCH PATISSERIE', and an illustration of a smiling woman with wavy hair wearing a red beret, striped shirt, and waving. Below, red text 'LITTLE PEARLS OF SWEET
Assorted croissants with a sticker of a woman in a striped shirt and beret holding a croissant, and the text 'Coucou! French Patisserie'.

Coucou!

Brief
Coucou! is a patisserie that serves fresh French pastries. Their mission is to create treats that feel warm and sweet. From flaky croissants to colourful macarons, everything is made to bring a smile, perfect for a coffee break or gift. Keywords: artisan, sweet, french, playful.

Solution
The Coucou! visual identity captures the joy and playfulness of a modern French patisserie — balancing chic minimalism with a wink of whimsy. A hand-drawn illustration style brings life to a striped, beret-wearing French girl nestled in an oyster shell (a nod to the tagline “little pearls of sweetness”) alongside charming pastry sketches. The colour palette of soft pinks, blues, and cherry red adds a fresh Parisian feel — nostalgic yet delightfully new. The tone of voice is warm, cheeky, and oh-so-French, inviting everyone to savour life’s small, sweet moments.

Outcome
The final identity feels sweet, spirited, and unmistakably French — a brand that’s as delightful as the pastries it serves. It’s playful but polished, handmade yet refined, designed to make people smile at first glance (and crave a croissant soon after). Coucou! brings together illustration, storytelling, and charm to create a patisserie brand that feels like a little love note from Paris.

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