*BredShed

*BredShed

A stripped-back brand identity for burgers done right - bold black-and-white visuals and clean lines keep things cool and casual. Designed to fit anywhere, while letting the food take centre stage.

Scroll to the bottom to find out more!

Logo for Bred Shed featuring a burger outline with the words 'BRED SHED' inside, designed in a simple white line art style on a black background.
A hamburger with multiple beef patties, cheese, and a sesame seed bun, placed in front of a black and white background with a vintage food truck, a burger serving window, and condiment bottles. There is also a speech bubble that reads: 'bang on burge
Menu board for Bred Shed food truck listing breakfast, lunch, sides, and drink options with prices, social media information, and a partial view of the truck.
Black delivery van with "Bred Shed" logo and text advertising muffins, burgers, and sides, parked next to a black gift voucher sign for Bred Shed.
A black background with a partial image of a vehicle's front end and a hand holding a breakfast sandwich with eggs, bacon, cheddar cheese, and a biscuit. Includes a white highlighter icon and text promoting muffins, burgers, sides, and a social media
A timeline showcasing the history of BredShed, a food truck business, with images of the food truck, staff, and a person holding a burger.
Collage of nine different burgers with the title 'Our Burgers' on a black background.
A food menu with different burger catering options and four burgers at the bottom of the page.
Menu with sections for breakfast, lunch, sides, and specials at Bred Shed, written in white on a black background.

BredShed

Brief
BredShed began with Ben, a professionally trained chef flipping burgers for friends and family at home. After a chance opportunity to run a market stand, his made-to-order burgers quickly gained a loyal following. Now operating from a retro Citroën H van, Ben needed a brand that was cool, stripped-back, and versatile - something that wouldn’t distract from the food, but would hold its own anywhere.

Solution
The identity is built around a bold black-and-white palette with clean lines and a minimal typeface, creating a look that’s sharp, modern, and effortlessly cool. At its heart is a simple, clever logo: BredShed nestled as the "meat" in an illustrated burger - a playful yet understated nod to what’s on offer.

Outcome
The final brand is smart, flexible, and built to travel - a confident identity that stays out of the way but sticks in your head. Just like the burgers, it’s simple, satisfying, and done right.