*Big Kahuna Bakes
*Big Kahuna Bakes
A decadent, art-led identity for a boutique Hawaiian bakery inspired by cult classic cinema. Big Kahuna Bakes draws from the bold attitude and sun-soaked style of Pulp Fiction - blending retro diner aesthetics with island indulgence. It's a world where flavour is loud, nostalgia runs deep, and every bake feels like a pop culture reference wrapped in pineapple glaze.
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Big Kahuna Bakes
Brief
Big Kahuna Bakes is a boutique Hawaiian bakery blending cinematic cool with nostalgic indulgence. Inspired by the cult classic Pulp Fiction, the brand identity captures the laid-back confidence of 90s pop culture while honouring its sun-soaked island roots.
Solution
The identity leans into elevated kitsch—chunky diner-style typography meets tropical colour palettes, with nods to vintage menus, surf culture, and offbeat movie moments. A clean but confident logo is paired with playful type and a design system that balances grit with sunshine. From food packaging to surfboard graphics, every touchpoint pays homage to the fictional Big Kahuna universe, reimagined as a real-world bakery brand.
Outcome
Big Kahuna Bakes emerges as a bold and culturally-savvy food brand. By mixing playful nostalgia with strong visual intent, it feels both familiar and fresh, perfect for film buffs, foodies, and anyone craving a taste of the unexpected.
This project is a creative work inspired by the style and themes of various films. All copyrights and trademarks related to these films remain the property of their respective owners. Any brands, names, or imagery used are fictional and not affiliated with or endorsed by the original copyright holders.